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March
26
26
Rockford – Misery Loves Company
Recently, Forbes Magazine ranked Rockford as the third most "miserable city" in the United States. Rather than ignore the bad news, the Rockford Area Convention and Visitors Bureau turned negative into positive with a clever new marketing campaign.
"Misery Loves Company" is the slogan for the new campaign featured in a video that you can see by clicking here.
The truth is that Rockford is an undiscovered gem – one that Forbes probably never even visited. It's a big town with a small town atmosphere. It's a comfortable mix and city and country featuring sophistication and simplicity. True to strong Midwestern values, Rockford is a one-of-a-kind place in the heart of America. Rockford is hard-working, creative, honest, proud, resourceful, real and original.
The Bureau says that misery must really love company since hundreds of thousands visit annually supporting a vibrant and growing economy. Rockford is a great sports town and features a rich cultural heritage.
Rockford is home to 150,000 people who enjoy living with the benefits of being in a small town. Once known as the Midway Village, Rockford sits between Chicago and the Mississippi, within a couple hours of big-city bustle, yet eons from the hassle. World-class attractions and our scenic riverfront invite visitors to discover Rockford. Our friendly, affordable lifestyle entices them to stay a lifetime.
Rockford is a diverse community that features a stellar park system, a great arts scene including natural history and heritage museums and the Coronado Theater. There are also many golf courses throughout the area and waterparks for hours of family fun. Rockford has plenty of great shopping as well from outlet malls to local boutiques, antique shops or the regional mall.
We here at Dickerson & Nieman are proud to call Rockford home. And we agree with the statement below that sums up our city best…
Real. Original. Rockford.